Ready to boost your brand’s online search visibility? Our SEO experts can help uncover opportunities in your current search strategy. Don’t have a strategy in place? We can help set you up for SEO success with our Gold SEO package. What’s included:
Technical SEO
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Website Crawl & Analysis
- Simulate Google’s crawler and crawl each page of your website to ensure it is operating within Google’s webmaster guidelines
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Sitemap Analysis & Strategy
- Analyze current XML sitemap structure and configure the following: Page priorities, Change frequencies, Page exclusions
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Robots Exclusion Protocol
- Check overall ratio of blocked pages to indexed pages
- Make sure the robots.txt file aligns with the XML sitemap
- Suggest disallow commands to sub folders (blog tags, authors, etc.), query parameters, and any other pages that should be kept out of the index
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Google Analytics (GA) Benchmarking & Google Search Console (GSC) Setup
- Analyze the following organic traffic trends: Month over month, quarter over quarter, year over year, revenue performance, conversion rate performance
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Google Search Console Setup
- Account Linking - Link GSC to GA to pipe in search query data between the two
- Check for the sitemap presence and status
- Check for correct/secure version of your site (e.g. www vs non-www and https vs http)
- Compare the indexing status to sitemap for indexing discrepancies
- Check for any manual actions or security issues
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Competitor Keyword Ranking Analysis
- Identify competitors that have a large market share and broad keyword reach
- Compare competitors’ keyword rankings and URLs to your own
- Filter through the data to find similar topics and themes for potential new page opportunities or blog topics
On-Page Optimizations
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Keyword Mapping (5 of Pages)
- Select top category/product/service pages to optimize based on current rankings and opportunity + client focus and priorities
- Create keyword map
- Craft title tags within the suggested 70-character limit
- Develop meta descriptions within the recommended 160 characters
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Webpage Content Optimization (5 of Pages)
- Analyze body copy
- Compare average word count
- Analyze keyword distribution and relevancy to the page topic
- Optimize body copy
- Incorporate missing relevant keyword variants based on analysis
- Optimize body copy using semantic search indexing strategy
- Analyze body copy